Consumer Content Marketing Manager
HandshakeEveryone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.
Your impact
Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs.
With your impeccable storytelling skills, you'll lead the creation of compelling, multi-channel content and messaging that resonates with Gen Z jobseekers. You’ll serve as the voice of early talent and become a face of Handshake's student users across Handshake’s own feed and social channels, bringing early career advice to life in an approachable, authentic way. Passionate about crafting adaptable messages, you’ll create engaging written, video, and social content that lightens the load and feels like advice from a trusted friend.
You will report to the Senior Manager, Consumer Content & Events, and work closely with social media, corporate communications, brand design, and marketing. This role is based in San Francisco, CA and required 3 days a week in office (Monday, Wednesday, Thursday).
Your role
- Develop and execute creative content ideas across blog, video, and social media channels, tailoring each piece to engage and inspire Gen Z jobseekers.
- Serve as the primary owner of Handshake's feed, maintaining a consistent, authentic voice that resonates with early career talent.
- Enable lifecycle and community marketing initiatives with impactful written and video content that strengthens user engagement and retention.
- Plan, develop, and host live virtual events, connecting with students directly to deliver career guidance in an interactive, relatable format.
- Continuously analyze content performance and audience insights to refine strategies, ensuring content remains relevant and impactful for our audience.
- Experiment with and evaluate new content channels in close collaboration with social media and creator community teammates to expand our reach and engage users in innovative ways.
- Partner with cross-functional teams to support integrated marketing campaigns, adapting content for various channels and touchpoints.
- Seek out and build relationships with our student and alumni community to bring their stories to life through content.
- Keep us ahead of the curve on content and social media trends.
Your experience
- 4-6 years proven experience in content marketing, either in-house, agency, or a mix of both
- You are an expert in: content strategy, copywriting, short-form video production, content marketing analytics, and channel/platform optimization
- What you are eager to become an expert in: virtual events and public speaking, user storytelling, consumer GTM campaigns, and community engagement
- How you work: adept at multitasking, project managing on tight timelines, problem solving, managing up, collaborating with a range of stakeholders and communicating with a point of view.
- You aren’t afraid to test, iterate, and try again.
- As a subject matter expert, you recognize the value of stakeholder opinions and are open to new ideas, approaches, and ways of working.
- You have experience with the following tools (or similar, with the willingness to learn new ones):
- Project management: Asana, Jira
- Content management and platform analytics: blog CMS, GA4, Looker
- Creative: Canva, Figma, CapCut
- Collaboration: Slack, Google Suite, Zoom
Compensation range
- $125,000-$150,000 + RSUs
For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.
About us
Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs. Nearly 1 million companies use Handshake to build their future workforce—from Fortune 500 to federal agencies, school districts to startups, healthcare systems to small businesses. Handshake is built for where you’re going, not where you’ve been.
When it comes to our workforce strategy, we’ve thought deeply about how work-life should look at Handshake. With our hybrid-work model, employees benefit from collaboration and shared team experiences three days per week in our vibrant offices, and enjoy the flexibility of remote work two days per week. Handshake is headquartered in San Francisco, with offices in New York, London, and Berlin.
What we offer
At Handshake, we'll give you the tools to feel healthy, happy and secure.
Benefits below apply to employees in full-time positions.
- 💰 Equity and ownership in a fast-growing company.
- 🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
- 💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
- 💻 Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
- 📚 Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.
- 💰 Financial coaching through Origin to help you through your financial journey.
- 🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work.
- 🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
- 🥗 Free lunch provided twice a week across all offices.
- 🤝 Referral bonus to reward you when you bring great talent to Handshake.
(US-specific benefits, in addition to the first section)
- 🏦 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.
- 🍼 Family support: We partner with Milk Stork to provide comprehensive 100% employer-sponsored lactation support to traveling parents and guardians. Parental leave coaching and support provided by Parentaly.
(UK-specific benefits, in addition to the first section)
- 🏦 Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
- 🏝 Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
- 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.
- 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.
(Germany-specific benefits, in addition to the first section)
- 🏝 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.
- 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
- 🧘 Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
- 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.
Looking for more? Explore our mission, values and comprehensive US benefits at joinhandshake.com/careers.
Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please reach out to us at people-hr@joinhandshake.com.