CRM Lifecycle Marketing Manager

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are looking for a data-driven email expert to join Faire’s Growth Marketing team. As a CRM Lifecycle Marketing Manager, you’ll be responsible for ideating, executing, and optimizing scaled lifecycle journeys to drive engagement and conversion. You’ll collaborate closely with cross-functional partners across Design, Analytics, and Operations to turn rich customer data into effective and dynamic email campaigns at scale. The ideal candidate has worked in an experimentation-driven environment, eagerly embraces automation and technology to accelerate growth marketing efforts, and stays ahead of the curve with the latest digital marketing trends.

What you’ll do 

• Lead the development and execution of automated email workflows and ad-hoc campaigns based on customer behaviors, preferences, and lifecycle stages


• Work cross functionally alongside Product, Data, and Design to develop marketing strategies aligned with broader business objectives


• Partner with analytics teams to understand campaign performance and implement data-based hypothesis to inform new experimentation opportunities 


• Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization


• Effectively tailor strategies for international markets, ensuring localized approach resonates with regional audiences while maintaining a consistent global brand voice 


• Work with data science to integrate models into the customer lifecycle for increased segmentation and personalization


• Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels

Qualifications

• 4+ years of direct, hands-on experience managing lifecycle campaigns, focused on optimizing for down-funnel metrics (conversion, revenue, etc.).


• Analytical with a structured approach to solving problems. Comfortable with developing conclusions based on large amounts of data and insights.


• Experience with marketing automation tools (Braze, Mailchimp, or similar comprehensive CRM systems)


• AB testing knowledge and experience


• Experience working cross-functionally to generate new insights and develop testing ideas


• Strong organization skills, attention to detail, and a passion for optimizing processes


• Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders


• Ability to thrive in a fast-pace, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously


• Experience across both B2C and B2B email marketing strategies is a strong plus


• Experience across a two-sided marketplace or e-commerce is a strong plus


• Experience with Excel & SQL is a plus

Salary Range

California: the pay range for this role is $135,500 - $186,500 per year. 

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future. 

This role will be in-office on a hybrid schedule - Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays, effective the week of January 13, 2025. Additionally, in-office roles will have the flexibility to work remotely up to 4 weeks per year.

Applications for this position will be accepted for a minimum of 30 days from the posting date.

Why you’ll love working at Faire

• We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.


• We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.


• We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.


• We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)