We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
As the Event Marketing Manager at Plaid, you will spearhead the planning, development, and execution of marketing programs and events that bring our vision to life. You’ll be a key member of the team who plans our flagship customer conference, Effects, and lead the subsequent roadshow series across North America. You will work at the intersection of sales, marketing, and customer success, ensuring all programs align with Plaid’s broader goals of driving awareness, generating leads, and supporting sales and customer growth efforts.
In this role, you’ll develop and implement corporate event marketing strategies to boost account expansion, build strong customer relationships, and accelerate sales pipelines. You will manage every aspect of event logistics and promotion while analyzing performance to continuously improve and scale our events programs.
Responsibilities
- High-impact events: You will lead parts of Plaid's Effects conference and our roadshow events, driving customer engagement and business growth in addition to owning the planning and execution for various other in person events such as dinners, roundtables, and fireside chats.
- Crafting strategy and driving execution: From building event and field marketing strategies aligned with revenue targets to executing them with excellence, you’re excited about turning vision into action.
- Managing end-to-end programs: From ideation to post-event reporting, you enjoy overseeing every detail—venue selection, budgeting, promotions, and ensuring top-notch attendee experiences. You also love digging into the data post event to find ways to make the event even better in the future
- Collaborating cross-functionally: You thrive when working with many cross-functional partners including sales, product marketing, content, brand and other teams to ensure alignment in marketing initiatives and objectives.
- Maximizing impact through data: You love analyzing metrics, establishing KPIs, and proving the ROI of marketing initiatives to senior management.
- Building strong partnerships: You enjoy working with event vendors, agencies, and partners to optimize and scale event delivery and impact.
Qualifications
- 8+ years of experience in event and/or field marketing, event management, or related roles, ideally within the tech or fintech industries.
- Proven expertise in large-scale event execution, including conferences, roadshows, customer events and corporate events.
- Strategic mindset with a hands-on execution ability: You can think long-term but love getting things done.
- Cross-functional collaboration experience: You’ve successfully worked with teams like sales, product marketing, and demand generation to align goals and strategies.
- Data-driven mindset: You can establish KPIs, analyze metrics, and demonstrate the ROI of field marketing efforts.
- Strong project management and budgeting skills: You know how to manage multiple moving pieces and resources efficiently.
- Excellent communication and leadership skills: You're a clear communicator, able to influence stakeholders, and drive teams toward shared goals.
- Willingness to travel as needed to support event execution onsite.
- Experience working in fintech or highly regulated industries with complex customer journeys, preferred.
$118,800 - $178,200 a year
Target base salary for this role is between $118,800 and $178,200 per year. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.