Good Molecules Digital Marketing Manager (#726736)

POSITION: GOOD MOLECULES DIGITAL MARKETING MANAGER

(#726736)

LOCATION: SAN FRANCISCO, CA

Will strategize and execute all digital marketing initiatives for our brands to accelerate brand
growth, acquire new customers, drive sales, increase engagement with existing customers, and
ensure cohesive messaging and brand identity across all channels. Conceptualize and oversee
social media content strategy across all channels: ensure strategy is aligned with current industry
trends, follows company brand guidelines, includes sources organic content, and includes active
engagement with followers across all channels. Design and conduct marketing surveys to
analyze and support brand growth and provide data reporting to business partners. Use these
consumer insights to inform decisions on customer targeting and segmentation. Maintain a
digital marketing metric database to track growth including web, email, SMS, and social media
metrics and provide weekly reporting and analysis. Own, update, and maintain digital marketing
calendar across all channels (email, text, social media) and manage $8m annual digital marketing
budget. Manage paid advertisements on Instagram, TikTok, Facebook, Pinterest: establish target
audiences, produce creative briefs that identify campaign objectives, supervise creative content
production by freelancers, and provide reporting to CEO and Marketing Analyst summarizing
campaign results (including CPA, CPM, ROAS). Optimize website content to align with
marketing strategy: create quarterly SEO goals and objectives to improve website rankings on
search engine results pages, monitor page indexing and traffic growth using Google Analytics,
and design homepage and product pages. Plan annual sale events including marketing tactics,
calendar, and revenue goals and lead post-event reporting and analysis, highlighting successes,
trends and opportunities. Source and establish social media partnerships by identifying social
media influences, graphic designers, and other creators that are a good match for the Good
Molecules brand and specific campaigns and negotiate contracts and rates. Manage social media
partnerships and campaign execution by sending assignments, reviewing content and requesting
edits, confirming final results fulfilled all contractual obligations, and approving invoices for
accounting to process payments. Manage Marketing Coordinator and freelance creative team by
establishing goals and providing feedback to drive results. Interview, negotiate and manage third
party platforms including affiliate, CMS, SMS and email providers; oversee vendor performance
and report to the CEO and Marketing Analyst.

REQUIREMENTS:
Position requires a Master’s Degree or foreign equivalent in Business Analytics, Marketing,
Business Administration or a related field.

Please reference Job Number 726736 when sending resumes. Please mail resumes to: HR,
Beautylish, Inc., 230 California Street, Suite 405, San Francisco, CA 94111.