Marketing Communications Manager

About St. Anthony’s

Founded in 1950, St. Anthony's is the most comprehensive safety net service center in San Francisco, directly providing food, clothing, medical care, addiction recovery services, access to technology, job training, and other critical resources to the community. Every day we support and are supported by thousands of San Franciscans. Everyone who comes through our doors joins the St. Anthony's family and helps us create a future where all people flourish.

Principal Responsibility:

The Communications and Marketing team is responsible for telling the story of St. Anthony’s and ensuring the consistency of our brand across all marketing channels. This position will oversee the development and execution of marketing and communication strategies to enhance the foundation’s visibility, engage stakeholders, communicate the guest experience, and drive its mission, vision and strategic plan forward. As a steward of healing and social justice, you are expected to meet the following duties:

Essential Duties and Responsibilities:

Communications Strategy and Brand Management  

• Develop and implement integrated long- and short-term strategic marketing communications plans and provide monthly reports on objectives/key results. This includes large-scale campaigns, email newsletters, print newsletters, marketing collateral and signage for the ten-plus programs, community and fundraising events, social media, video content, photo shoots, advertising, town halls, and crisis and internal communications.


• Manage multiple projects and provide project management oversight, champion strategic priorities, and create detailed reports on department performance against objectives.


• Identify, recommend, and act upon potential marketing communications opportunities aligned with the organization’s strategic priorities.


• Clearly present our communications approach and strategy to ensure team members, supporters, donors, partners, volunteers, and the great community are aware of the organization’s vision and priorities.


• Lead high-visibility marketing and communications campaigns and strategic projects, including managing the agency, vendors, and team to ensure our key messages drive awareness and deadlines and budgets are met.


• Oversee the consistent application of the organization’s brand guidelines across all communication channels and materials, including signage, brochures, and flyers, in all ten-plus program and administrative areas of the campus. Collaborate with program leads on a quarterly basis to ensure that program collateral and the website, including copy, photos, and hours of service, are up to date.


• Cultivate relationships with key marketing partners, including agencies, consultants, photographers, printers, videographers, translators, and advertising outlets, to ensure they are provided with a strong, clear brief and that our investment generates appropriate levels of return.


• Oversee the planning and execution of photo/video shoots for the foundation, ensuring the foundation has a dynamic library of brochure/website-worthy digital assets.


• Collaborate with the digital marketing team to update webpages regularly. Support the team with web analytics and utilize data to optimize site engagement.


• Work with the internal stakeholders to develop and implement innovative marketing strategies and plans aligned with organizational goals.


• Collaborate on creating various types of content, including social media, short-form videos, blogs, ads, and articles.


• Develop and execute an annual social media strategy, collaborating with team members to enhance the foundation’s online presence, maintain positive interactions with the online community, and respond to inquiries promptly.


• Stay abreast of industry trends to enhance engagement and awareness.


• Collaborate with the CMCO to draft media pitches, press releases, talking points, and statements, and to manage media interviews/tours, while protecting the privacy of our guests.


• Support the production and distribution of the weekly internal newsletter.


• Assist in translating materials to enhance accessibility for guests.


• Treat all guests with empathy, dignity, and respect. Seek to understand the other person's perspective and experience.


• Demonstrate the ability to work effectively across cultures and an openness to learning about cultures not familiar to oneself.

Administration and Operations

• Complete digital and written reports with clarity, accuracy, and attention to detail.


• Enter data and information electronically as required. Look up data and reports electronically through a database as requested.


• Understand and follow the organization's programs, policies, and procedures.


• Manage budget, inventory, and orders.


• Assist in planning and communication strategy of organizational town halls and related communications that positively promote the organization.


• Support the production and distribution of the weekly internal newsletter.


• Assist in translating materials to enhance accessibility for guests.


• Treat all guests with empathy, dignity, and respect. Seek to understand the other person's perspective and experience.


• Demonstrate the ability to work effectively across cultures and an openness to learning about cultures not familiar to oneself.


• Participate in regular training and development opportunities to increase personal capacity to apply innovative approaches to daily workflows, organizational goals and strategies, and functions of the position.

Teamwork

• Participate in relevant meetings supporting team communication and the program's capacity to fulfill organizational goals and mission.


• Collaboratively works with others to achieve team success.


• Manage stress and pressure situations calmly and responsively. Maintain the capacity to control reactions and awareness of how their behavior or response can impact others.


• Consistently demonstrate integrity while working and representing St. Anthony’s.


• Practice direct, respectful, open, and honest communication with their colleagues. Proactively seeks support from team members or management.


• Demonstrate cooperation with coworkers, management, and the community at large.


• Attend relevant functions and community events to promote the foundation’s mission, values, and integrated, whole-person services.

Minimum Qualifications:

• BA/BS degree in communications or related field, or a minimum of 5 years in a PR & marketing communications role. Experience working in a PR agency role or training in communications and media relations is preferred.


• Outstanding written and verbal communications skills required, including the ability to meticulously edit under deadline, to ensure the highest standard of editorial quality for all communications.


• Strong writer with demonstrated skills to quickly and accurately communicate complex community issues and topics. Manage fast-moving and unexpected communications challenges with an ability to assess trends and risks.


• Extensive knowledge of and 3-5 years of strategic and successful social media engagement and community growth, including short-form video content creation.


• Ability to work on multiple projects and quickly adjust to shifting priorities.


• Ability to analyze data, share insights, and take action as needed.


• Excellent project management and organizational skills.


• Ability to produce high-quality work with an emphasis on accuracy and attention to detail required.


• Ability to meet deadlines, exercise good judgment, and handle high-pressure situations with donors, the media, vendors, and others.


• Excellent interpersonal, listening, oral, and written communication skills are required.


• Ability to build positive relationships across all stakeholder groups including team members, guests with lived experience, donors, volunteers, media, and elected officials. Can be polite, diplomatic, and firm. Can set limits and practice professional boundaries with guests, volunteers, donors, and coworkers.


• Ability to work well as a member of a team and work with minimal supervision.


• Availability to work night and weekend events, when necessary, as well as the Thanksgiving and Christmas holidays


• Experience working in a non-profit or community-based social service agency with people experiencing homelessness or poverty desired.


• Commitment to St. Anthony Foundation Statement of Values and a desire to work for a social services agency serving the poor.

St. Anthony’s has a diverse workforce, welcoming all ethnicities, faith backgrounds and worldviews. We are also proudly Catholic. Our Franciscan identity is at the core of our mission, namely to uphold the dignity and value of the human person and lift the spirits of those in need to help create a society in which all person's flourish.

People of color, differently-abled people, LGBTQI+, and folks with lived experience are strongly encouraged to apply.

St. Anthony's is proud to be an Equal Employment Opportunity Employer. We value diversity of culture, thought, and lived experiences. We seek talented, qualified individuals regardless of race, color, religion, sex, pregnancy, marital status, age, national origin or ancestry, citizenship, uniform service membership/veteran status, physical or mental disability, sexual orientation, gender identity, gender expression regardless of physical gender, or any other consideration made unlawful by federal, state, or local laws.

St. Anthony's uses E-Verify to validate our new employees' eligibility to work legally in the United States.