Marketing Manager

Company Overview

Nitricity is a startup addressing climate change, and we are looking for your help! We are
innovating in an essential chemical industry that supports global food systems. The bedrock of
modern agriculture is the production, distribution, and application of the essential nutrients found
in fertilizers. However, nitrogen fertilizer is currently made in coal and gas-fired facilities located
hundreds to thousands of miles away from farmers who need it. The $120B industry is
responsible for as much as 6% of global CO2eq emissions. Nitricity Inc. has developed a new
technology that produces fertilizer using air, water, and renewable electricity (e.g., solar).
Growers will have access to a more reliable, low cost, and environmentally friendly fertilizer
supply. We are actively growing our  team to help us turn this vision into a reality.

Position description

At Nitricity, marketing is about understanding our customers and building awareness of how our
products and services can satisfy their needs. We’re looking for an experienced and versatile
marketing manager who’s eager to do this and more. The ideal candidate has experience in
developing and executing marketing campaigns, and is familiar with all aspects of digital and
field marketing.

Responsibilities

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments


• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies


• Lead the execution of marketing programs from start to finish, leveraging both internal support and external vendors and driving collaboration, with the goal being to increase qualified leads


• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics


• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets


• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels


• Conduct market research to gain insights into market size, competitors, and product-market fit


• Manage Nitricity’s participation in trade shows and conferences, including booth set-up and management, panels, and PR


• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support


• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads


• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly 


• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets


• Manage all aspects of digital marketing (social media, webinars, campaigns, SEO)

Qualifications

• Bachelor's degree in Business, Marketing, or related field


• Proactive, positive and personable with excellent communication skills and an upbeat “can do” attitude


• Excellent time management skills and ability to multitask and prioritize work


• Attention to detail and problem solving skills


• Excellent written and verbal communication skills


• Strong organizational and planning skills


• Proven success in developing marketing plans and campaigns


• Metrics-driven marketing mind with an eye for creativity


• Experience with marketing automation and CRM tools


• Proficiency with online marketing and social media strategy


• Established contacts in media


• Willingness to travel


• The position is on-site in Fremont, CA

Benefits

• Compensation range $110,000/yr - $135,000/yr


• Medical and Dental insurance


• Parental leave


• 3 weeks of paid time off


• 7 company holidays and 2 floating holidays


• Flexible on hybrid work


• Equity package


• 401(k) plan 

Nitricity Inc. is an Equal Opportunity Employer and does not discriminate on the basis of race,
color, creed, gender, religion, marital status, registered domestic partner status, age, national
origin, ancestry, physical or mental disability, medical condition, sex, genetic information, sexual
orientation, military and veteran status or any other consideration made unlawful by federal,
state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone
has any of those characteristics, or is associated with a person who has or is perceived as
having any of those characteristics.