Staff Product Manager, Marketing & Messaging

Want to help us, help others? We’re hiring!

GoFundMe is a global community of over 150 million people who come together every day with the common purpose of helping one another. Our mission is to help people help each other through our best in class technology. In 2022, GoFundMe joined together with Classy, a leading nonprofit fundraising software company that enables nonprofits to connect supporters with the causes they care about. Together, we have empowered people and organizations to raise more than $30 billion since 2010. Our vision is to become the most helpful place in the world.

Join us! GoFundMe is seeking a Marketing & Messaging Product Manager who believes in the impact of GoFundMe and is passionate about our mission to help people help others. We are seeking a strategic and tenured Product Manager to power our marketing and customer engagement platforms while also building our first user to user messaging system. As a Marketing & Messaging Product Manager, you will play a pivotal role in using communications to drive the success of the campaign organizers, donors, and nonprofits we support, powering thriving communities of help.

This is a hybrid role and candidates considered for this role will be located in the San Francisco Bay Area and will be able to join our teams in our office on Mondays, Wednesdays, and Fridays.

The Job...

• Product Strategy: Define and execute a product strategy that prioritizes features and capabilities that maximize value for both internal and external stakeholders.


• Technical Leadership: Collaborate closely with your engineering squad to translate complex technical concepts into clear product requirements and roadmaps.


• Execution: Work with Engineering to ensure that key initiatives get done well and on time and that the domains for which you are responsible are well supported. 


• Stakeholder Management: Build strong relationships with key stakeholders, primarily engineering and product management to ensure alignment and buy-in.


• Data-Driven Decision Making: Leverage data and analytics to measure platform performance, identify opportunities for improvement, and inform product decisions.


• Customer Focus: Understand the needs of both internal and external customers, and translate those needs into actionable product requirements and outcomes.


• Problem-Solving: Identify and solve complex problems, often requiring creative and innovative solutions.

You…

• Domain expertise: You have a deep understanding of marketing technology and messaging systems. You know what great looks in marketing and messaging product


• Proven product impact: You have a track record of shipping impactful payments product features and deep subject matter expertise. 5+ years of relevant product management experience


• Execution: You deliver. You have a good grip on the project related aspects of your product (time, quality, resources, and scope), you maximize your resources for impact, and you think about the long term needs and are able to balance those with short term gains and speed to market. 


• Craft: You are technical. You understand engineering and data in a way that allows you to direct, facilitate processes, and collaborate effectively and efficiently with key partners


• Team orientation: You mobilize others. You execute by enabling alignment, garnering support and unity, and executing through efficient collaboration across teams and business areas


• Customer empathy: You start with the customer first (including internal customers!), understanding them, empathizing with their experience, and driving relentlessly to improve i

Why you’ll love it here...

• Market competitive pay.


• Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee-only plans and 85% for employee + dependent plans) and employer HSA contributions. 


• 401(k) retirement plan with company matching.


• Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses.


• A variety of mental and wellness programs to support employees.   


• Generous paid parental leave and family planning stipend.


• Company provided life and disability coverages.


• Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday.


• Learning & development and recognition programs.


• “Gives Back” Program where employees can nominate a fundraiser every week for a donation from the company.


• Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.


• Employee resource groups.


• Your work has a real purpose and will help change lives on a global scale.


• You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together. 


• We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose.


• We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We are committed to providing diversity, equity, and inclusion training to all employees, and we do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $185,000 - $250,000 + equity + benefits.  The salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process. 

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com. 

Dedication to Diversity 

GoFundMe and Classy are committed to leveraging Diversity, Equity, Inclusion, and Belonging to cultivate a culture that embraces and supports the unique identities, experiences, and perspectives of our people and customers.

Our diversity recruiting priority is recognized under our first DEIB Driver: Opportunity Foster Diversity - we identify, recruit, and invest in top talent- ensure our people reflect the unique identities, experiences, and perspectives of the communities we serve and are all given the chance to grow.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. 

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘23 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.