Technical Lifecycle Marketing Manager (Braze)

Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals. We’re on track to become the undisputed leader in user-generated learning content and engagement, at the scale of YouTube.  

Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.  

To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.

Quizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs to engage and delight our users.  Our goal is to take an innovative, creative, and analytical approach to building strong relationships with our audiences while delivering business value through our Lifecycle marketing channels. We are a team that values consumer empathy, constant testing and iteration, and cross-functional collaboration.

As a Technical Lifecycle Marketing Manager at Quizlet,  you will build out data-driven marketing strategies to enhance customer engagement and retention throughout their lifecycle. You will leverage analytics to segment audiences, personalize campaigns, and optimize performance across multiple channels for a wide variety of audiences while maintaining rigorous best practice standards. You will be responsible for contributing to the operational efficiency of the team.

This is a hybrid role based out of our San Francisco, CA office.

In this role, you will:

• Work with our broader team to build and deploy complex multi-channel lifecycle programs
• Collaborate with stakeholders on complex campaign logic and work with Engineering, Product, and Data teams to integrate new events and attributes
• Personalize campaigns and deliver recommendations with custom data and API calls
• Write custom logic to localize marketing campaigns for 19 markets
• Create and maintain technical documentation and user guides for all CRM channels
• Assist in handling email deliverability and reputation at scale
• Develop and implement a robust QC process to ensure 100% error-free delivery
• Assist in ad hoc Lifecycle Marketing Projects as needed

What you bring to the table:

• 5+ years of experience in computer science, marketing, or related field
• 2+ years of experience with Braze, Iterable, or a similar marketing automation platform
• Demonstrated experience working with Engineering, Product, and Data teams to integrate new events, attributes, and other data or channels
• Ability to write liquid logic, SQL, and/or HTML
• High interest and demonstrated skill in technical campaign setup
• Experience building and launching multi-channel marketing campaigns
• Keen attention to detail 
• Strong problem identification and solving skills
• Ability to work independently across multiple projects and timelines

Bonus points if you have:

• Hands on experience with Braze

Compensation, Benefits & Perks:

• Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps.  Total compensation for this role is market competitive, including a starting base salary of $120,000 - $140,000, depending on location and experience, as well as company stock options
• Collaborate with your manager and team to create a healthy work-life balance
• 20 vacation days (and we expect you to take them!)
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
• Employer-sponsored 401k plan with company match
• Access to LinkedIn Learning and other resources to support professional growth
• Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
• 40 hours of annual paid time off to participate in volunteer programs of choice

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.

We provide a transparent setting, that gives a comprehensive view of who we are!  

We have a bias for action, take initiative, and take pride in delivering results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.

 

We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.

Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!

At this time Quizlet does not accept unsolicited agency resumes and/or profiles. 

Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.