Lifecycle Marketing Specialist
CapchaseCapchase provides flexible payment solutions to B2B software, cloud, and AI companies. Our core product offering, Capchase Pay, is a flexible buy-now-pay-later payment option for B2B SaaS, hardware, and cloud purchases. It helps companies sell more and collect their cash faster.
Capchase was founded in 2020 and is headquartered in NYC. We’ve provided over $2.5B in funding to thousands of companies and operate in eight countries across North America and Europe. To carry out our mission, we've raised over $1B in capital from some of the best fintech investors and credit facility partners, including QED (Nubank, Klarna), 01 Advisors (Tipalti, MasterClass), Bling Capital (Airtable, GitLab, Lyft, Square), SciFi (Stripe, Brex), and Caffeinated (Opendoor, Airtable).
Some of our achievements:
➡ Supporting thousands of software companies and software buyers
👫 100 Capchasers representing 15+ nationalities
🌎 Active in 8 markets
📈 Top Decile Growth
🏅 Ranked #2 across the entire BNPL category, #1 for B2B
In December 2024 we reached the top of the Installment Payment, BNPL category on G2, #1 in B2B, and surpassed 2,000 Vendors and Buyers using Capchase Pay.
Why work with us?
Help accelerate an industry
At Capchase, we’re building a category that hasn’t existed before—so we mean it when we say every day is different. We’re always looking for the brightest minds to join us. We’re a diverse team of 15+ nationalities with a shared passion for helping innovative companies thrive. Join the climb with us!
Join the team defining the new way companies will pay for software!
We’re looking for a Lifecycle Marketing Specialist to lead our email marketing strategy and improve our engagement and conversion metrics. As Capchase scales, this role will continue to grow and evolve. It's an excellent opportunity for someone early in their career with some B2B tech marketing experience who is looking to roll up their sleeves and get a lot of learning-on-the-job experience at a fast-growing fintech start-up.
🚀 What will you do?
Implement Comprehensive Email Strategies: Refine and execute our lifecycle email marketing strategy to boost engagement and conversions.
Enhance Customer Segmentation: Develop advanced segmentation and personalization tactics to improve targeting and relevance.
Optimize Email and Non-email Campaign Performance: Continuously test and refine campaigns to maximize performance and results.
Create Customer Journey Maps: Develop detailed maps of customer journeys to effectively influence customer behavior.
Content Management: Own and manage content for customer and prospect campaigns and newsletters, ensuring it aligns with our brand voice.
Collaborate with RevOps: Partner with the Revenue Operations and Growth teams to quickly iterate on content, ensuring optimal lead generation performance.
General marketing effort support: Helping where needed across all marketing channels including paid, events, social, etc.
🧠 Who are you?
Bachelor’s degree in Marketing, Business, Communications, or a related field.
1-2 years of experience in lifecycle, email, or digital marketing in the B2B tech industry.
Proven experience in customer segmentation and personalization strategies.
Knowledge of email marketing platforms and automation tools.
Interest in and ability to create and optimize multi-channel marketing campaigns.
Excellent communication and collaboration skills, with an eye for detail and brand consistency.
💡 Extra Credit
Experience with HubSpot CRM and marketing automation specifically.
Experience with customer journey mapping.
Experience at a financial technology company.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.