Manager, Search Engine Marketing

About the Team

• You will be part of the data-driven Digital Advertising Team which is responsible for the in-house management of all paid digital advertising. You will directly manage Paid Search and Product Listing Ads account strategies and execution of day to day tactics across all 8 Williams-Sonoma, Inc. (WSI) Brands and International sites. 

About the Role

• The Manager of Search Engine Marketing will collaborate with the SEM Director to lead our paid search team. There is a heavy focus on operations, vendor/tool management, budget management including spend and traffic forecasts, and analysis of data and communication of trends / insights. 


• This is a people management position. You will oversee the performance and career development of 3-4 SEM Specialists. This position reports to the Director of SEM. 


• You’ll work closely with our external partners including external agencies, bidding tool providers, and vendor account management teams to ensure WSI stays at the forefront of testing and optimization and maximizes DTC sales from our Search and PLA programs. You will develop the strategy and work with the team to implement tests / participate in alphas / betas, report out on results and develop recommendations for rolling out learnings across all brands. 


• You will forge strong relationships with our internal partners including CRM teams, Data Science and Tech teams to ensure the program aligns with brand strategies, to continually educate on SEM strategies, complete advanced analyses and stay ahead of technology needs. 

We’re excited about you because you bring:

• 4+ years experience in digital marketing with a focus on SEM/Shopping campaign management. Performance marketing experience working for a DTC brand and/or Agency experience is a plus.


• SEM/PLA bid management platform experience required: Kenshoo, SA360, etc.


• Experience with Google PLA campaigns and associated platforms: Google Merchant Center, Product Feeds, PLA campaign setup, etc.


• You know every feature in Google Ads and feel equally comfortable adding sitelinks, pulling reports, or planning brand new campaigns.


• Strong MS Excel skills including vlookups, sumifs, pivot tables, etc. 


• Experienced with site analytics tools including Adobe Analytics or Google Analytics


• Experience with a BI tool such as Tableau/Domo/PowerBI is desired.


• Experience in analyzing large data sets from disparate sources and making recommendations /executing strategies from findings in collaboration with all levels of management


• Strong technical ability with proven experience managing search campaigns and keyword-related analytics to drive insights.


• 1-2 years of people management experience onboarding, mentoring, and growing marketing teams is strongly desired (but not absolutely required for the right candidate).


• Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization


• Proven results in developing cross-functional processes to streamline workflows


• Bachelor's Degree or equivalent experience preferred


• The ability to work Monday through Thursday in our SF office (Fridays are optional/work from home)

Benefits:

Once you are here, you can look forward to a wide variety of benefits designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here’s a look at what you might be eligible for: 

• A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels


• A 401(k) plan and other investment opportunities


• Paid vacations, holidays and other time-off programs


• Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program


• Tax-free commuter benefits


• A wellness program that supports your physical, financial and emotional health


• In-person and online learning opportunities through WSI University 


• Cross-brand and cross-function career opportunities


• Location specific sample sales


• A business casual work environment


• San Francisco based bike share program


• Time off to volunteer


• Matching donations to qualifying nonprofit organizations


• Company-sponsored community involvement


• Various discounts on local businesses

Must be able to work in our SF office 4x a week

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $115,000-$130,000 Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.   

#LI-JC1